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Photo & VideoVideoVideo profiles of 20 nominees for the PinchukArtCentre Prize 2018Iuliana GolubIuliana Holub’s Algorithmic Family is a real-time video simulation. The artist wrote an algorithm guiding the simulation to analyze the news items incoming from news sites in real time, and the protagonists of the Algorithmic Family react to them. Their reactions are expressed through movements, sounds (grumbling, laughter, crying), verbal phrases, or melodies. The characters can express eight basic emotions (anger, fear, joy, sadness, annoyance, agitation, inspiration, and indifference). Their entire life is guided by news, random coincidences and algorithms.
The artist has placed the family in the kitchen, the space associated with private uncensored conversations since the Soviet days. In this work, Holub demonstrates the effect the media have on a regular family in the present continuous information stream, when media consumption reaches absurd levels. Free access to information does not guarantee its veracity, and reactions to it do not transcend private spaces.
